The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the region; yet how, while progress is slow, publishers are fully embracing programmatic. ExchangeWire: What publisher […]

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As brands and agencies continue to shift dollars to programmatic campaigns — two-thirds of display media is now purchased programmatically, according to eMarketer — marketers are starting to take notice that they may be doing so at the expense of creating emotional connections with consumers. Brands everywhere have swarmed to take advantage of programmatic advertising, […]

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Much will remain the same next year but some key trends will go mainstream, says Palle Diederichsen, Head of MediaCom Beyond Advertising EMEA. BY PALLE DIEDERICHSEN, HEAD OF MEDIACOM BEYOND ADVERTISING, EMEA When 2016 started we didn’t know about Trump or Brexit or the deaths of Bowie or Cohen. But what we could predict was […]

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Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on programmatic out of home (OOH). Programmatic, as a not-so-new concept for the […]

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News over the last few months seems to have been dominated by the doom and gloom resonating from Britain’s ‘shock’ vote to leave the EU. It was therefore refreshing to read in recent reports from both IPA Bellwether and the IAB that ad spend in the UK has increased by 5.1% during the first half […]

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