About

PROGLYNC: European Programmatic Summit is a one day private, “by invitation” gathering of senior executives from brands, media agencies, publishers as well as leaders from online video and OTT platforms focussed on the European market. The event will uncover the latest trends, challenges and best practices in the programmatic media trading.

Key topics include (but not limited to):

  • Market analysis, forecasts and outlook for the future – how does the Europe market compare to U.S and APAC?
  • Brand case studies featuring on successful multi-channel programmatic campaigns
  • Spotlight on OOH Programmatic – Addressing supply constraints, lack of real-time distribution, and synchronization
  • Setting a benchmark for transparency to ensure improved programmatic buying assessment for advertisers:
    • How can advertisers ensure a clear and accurate view of their campaign performance and safety?
    • Quality and brand safety benchmarks – measuring the buying effectiveness of agencies
    • Getting the most from your programmatic – advertiser costs fees for ad serving, viewability tracking, ad trafficking, campaign optimization, and more.
  • Trends in programmatic audio and outlook for the future
  • Data commercialisation models for publishers through high impact formats and improved transparency in bid reporting
  • Best practices for bringing programmatic in-house
  • Branding vs. Performance in programmatic campaigns – challenges and best practices for overcoming common obstacles
  • Addressing agency challenges around users’ privacy
  • Programmatic TV – addressing challenges in automated buying of linear broadcast TV, current state of programmatic TV and outlook for the future
  • Case study: Creative programmatic
  • Advanced programmatic strategies for desktop and mobile and video

We are currently busy preparing the content of the event. More details will be announced shortly, including agenda and full speaker line-up.

  • Attendees receive a complimentary participation package in order to minimise non-attendance due budget issues and for the event to ensure screening of attendee profiles
  • Attendees network with colleagues and get one-on-one access to high-profile industry experts.
  • It’s a forum to discuss how to compete in the changing marketplace and learn best practices for understanding the programmatic landscape.
  • The Summit is a private networking event for senior industry executives to meet
  • and share experiences with each other and sponsoring company executives.
  • Take part in peer-exchange sessions, discussion panel Q&A’s, and other daily learning experiences.
  • Provide a platform for executives to learn about current and evolving programmatic solutions that may benefit their organizations.

As this is an invite only event, please submit your request for an invitation to the event. We have complimentary registration for brand advertisers, media agencies and publishers. Please note, if you work for an ad tech company, you do not qualify for a complimentary pass as this is strictly an end-user focussed event. If you are an ad tech company and would like to be involved please get in touch with us contact@lyncmg.com

Sponsorship Opportunities

We understand that each company has its own marketing and business development needs. We work closely with our sponsor partners to first understand their challenges and needs, then tailor our sponsorship packages to suit their needs and ensure maximum return on investment, visibility and value.

Position your brand to a room full qualified delegates

Stand out from the crowd and showcase your expertise and thought leadership

Meet potential clients, build and strengthen your business relationships

Raise your company profile and increase your market share

Speaking Opportunities

We want to ensure that our speakers and advisory boards, achieve their goals by participating in our events whether it is to raise their professional profile, impart their knowledge to help grow their industry, or to network with their peers.

We welcome industry experts who are interested in taking part either as event advisory board members and/or speakers to submit a short biography and reason for interest in taking part.

If you are interested in speaking or joining our event advisory boards, please contact us.

Media Partnerships

We have complimentary press registration available to credentialed journalists (i.e. professional reports, editors, writers, news photographers and online editors) who work with relevant industry publications, news sites or broadcast outlets. We will also consider press passes for bloggers who are working journalists, or affiliated in an editorial capacity with a qualified news outlet.

If you meet the criteria for a press pass, please get in touch, providing us with your name, last name, title, company and any relevant information you would like us to consider.

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News

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Contact

If you have any questions or require further information about the event, we would be delighted to assist.

LYNC MEDIA GROUP LTD.

Address: Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX
EMEA & Americas Phone: 0044 (0) 20 3667 3307
APAC Phone: 0061 (0) 2 6145 2296
Email: contact@lyncmg.com

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